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So now we're going to talk about the optimal description and a lot of people, especially on YouTube,

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for whatever reason, don't use their description and they don't use it to their advantage.

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There are only certain tools kind of like that saying like everybody has 24 hours in a day, you know,

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but not everyone uses them.

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Right.

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Same thing with YouTube, right.

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So everybody gets a title.

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Every everyone gets a thumbnail option.

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Everyone gets a description, everyone gets tags and everyone can create their own video.

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Right.

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The resources and the the things that you can use are finite.

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So you might as well use your description, because I promise you, a lot of other people are not.

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So by doing so by default, you will give yourself the edge.

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Right.

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So what do I mean by user description and what are the ways that you can use your description?

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Well, perhaps the most important way that you can use your description outside of selling, obviously,

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which is something we'll talk about here in a second, is with SEO.

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And in putting keywords now, I see literally nobody doing this pretty much when not nobody.

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But like when people do this, it might be like a sentence or two instead of capitalizing off the long

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term organic traffic.

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And the reason that I don't see people doing this as much is because you're not going to see the most

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bang for your buck.

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You're not going to see the highest return view wise right away, because with SEO or keywords, it's

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a long game, right?

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It's evergreen content.

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You want to rank for certain keywords so that every potential time somebody puts that in search, you

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you have the ability to show up for that keyword.

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Right.

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So you want to show up for multiple keywords all throughout YouTube.

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So you have obviously a better organic chance to bring in other people from all over the place around

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those related keywords.

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Right.

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So that's basically SEO in a nutshell.

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And keywords and description.

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More importantly, if you add a bunch of description and you add a bunch of, you know, weight to your

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description, you add a bunch of keywords here description, you're going to give YouTube more information

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on who to suggest your videos to.

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So I'm not just saying this.

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I know it's easy to say that, but actually put this into practice.

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So a good example right here.

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And I do this constantly.

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And this is not something I'm just making up either, like, you know, just spewing on you guys.

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Like, you should, you know, fill out your description.

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This is something that literally a lot of the top creators do.

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And when I took top courses from people like, you know, Graham, Steffon and other people, when I

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took I took like thousand dollar courses and stuff.

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This was one of the tips that a lot of the top you tubers do that, you know, I didn't do as a as a

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as a little or creator.

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And I look around the board, across the board and I see not that many other people doing as well,

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but yet a lot of the top creators talk about using SEO in their descriptions to build their channel.

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They might not necessarily do it a lot right now, even though a lot of them still do.

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But this was a technique that they all did for some reason that a lot of other a lot of other people

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overlook.

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So I highly recommend that you don't be one of those people that overlooks this and instead uses it

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to your advantage.

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So, you know, think about you might not see that initial push or that initial review return on your

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investment for the time that you wrote right now or within the first week.

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Right.

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But let's say like hypothetically, you do 100 videos over the year.

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I don't know how many videos you're going to do, but let's just say honor.

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Right.

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And for every single time that you do a YouTube or you do a well written description with a bunch of

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different keywords in your description that are related to your video and you do a well called out,

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are thought out like kind of, you know, synopsis of what the video is.

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And that brings you an average of one hundred to 200 more views per video.

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Well, that's going to be a lot of other potential viewers and a lot of other potential skivers over

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the long year that you're that your content is going viral right now.

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I would say that that that's even a lower amount, maybe 100 to 200 is a little bit lower.

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But this this will play a massive dividend, both in search results and in suggested if you give more

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information and put keywords in your description.

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So right here, you'll you'll see an example of eight mistakes new creators make that will Clear Channel.

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And then I literally wrote out a thoughtful description.

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So I'm not just ranking for, you know, eight mistakes new creators make.

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I'm making four ranking for creators or mistakes.

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Creators make creators creative mistakes that will kill your channel, you know, new channels getting

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killed, stuff like that.

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I'm also ranking for, you know, YouTube's dos and don'ts for new YouTube or some ranking for, you

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know.

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Lose subscribers, lose views, lose watch time starting your channel.

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You know, you can basically read through starting my YouTube journey, that's another one.

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And then another technique that I use here is when I'm going through like lists.

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Another example of that is right here with three quick ways to make money online.

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And 2019, I actually list out what I'm saying.

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So this is something I saw Jeff Rose doing, who's also another top creator.

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He does it and he does it in his description.

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And there's a reason for that.

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He wants to rank for the CEO and he also wants to be suggested so that him YouTube more information

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on what the video is about and the actual topics in the video.

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Right.

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And you do that by writing it out in your description as well as doing the closed captions.

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So you'll see here those eight mistakes.

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I spend this entire thing giving a summary.

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I basically say those eight mistakes to avoid that will kill your channel.

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Rothhaar And I literally list them out.

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So I also rank for those potential keywords.

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Right, copying what big you tuba's do not focusing on thumbnails, thumbnails, trying to be original,

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us picking a niche, stuff like that.

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Right.

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So broad audience, stuff like that.

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I'm also ranking for that sub for sub ranking for that.

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But I wouldn't rank for any substantial keywords or bring in any organic traffic or any suggested traffic

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if I didn't spend the 10 minutes to write this out.

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So I highly recommend that you do that and I do that for literally all my videos.

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Now, I did that for here.

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Right here.

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Don't stare at the Summit Road out a long synopsis of what the video was.

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I also wrote it out for thirty three Quick Ways to make money online.

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Little summary.

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And then I wrote every single one out with a time slot.

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Now you don't have to do time slots if you don't want to.

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It will help increase your watch time.

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I recommend doing it if you want to, but I highly, highly, highly recommend that you don't skip the

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description.

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There's a lot of great stuff to do in the description.

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SEO and keywords are one of the most underrated things that you can potentially do for your description.

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Now, moving on, obviously you can link your affiliate links in there or you can link to your own products,

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whatever that is, that's where you're going to link.

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Obviously, I do that as well.

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Then I also link to consulting here and there.

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So I have consulting on my own website.

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You'll see if you scroll down.

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I have like course links here.

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I also have affiliate links to Robinhood and we bought them on finance, which are, you know, stock

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trading platforms, because this is obviously based on, you know, one of the things I talk about in

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here is doing, you know, investing in the stock market.

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So that's why that's linked there.

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But then also, you'll see I sell consulting.

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So B.G. mean innovation to my website.

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Now you can do it on your website as well.

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And obviously, you know, a lot of people that are interested in this want to talk to me specifically

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and get a little bit more insight about it.

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And I make a mark up on that consulting.

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Now, if you don't want to specifically do it with your actual website, you can just sell consulting

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from clarity, dot form and register on there.

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A lot of people are unclarity, not form.

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And you can see, just to give you an example, like marketing and what people are charging for marketing,

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right.

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Eighty-three dollars per minute, two dollars per minute, still really, really good.

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That's one hundred twenty bucks an hour.

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Sixteen sixty seven dollars per minute.

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Right.

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So a lot of people use this and a lot of people are comfortable buying unclarity.

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So if you're not really comfortable setting up your own website, like we talked about before, and

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you don't want to offer consulting, then don't offer consulting.

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But if you do want to offer consulting, then you can do it on your website.

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Or if you don't have a website, just use clarity dot form and you can link there.

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Now, another thing that you'll see that I do is I link to my Facebook, my Instagram, my Twitter,

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because I'm trying to I'm trying to gather audiences on all the platforms.

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I don't want to be too attached to one.

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That's what I focus about 95 percent of my effort ongoing YouTube.

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And I also link and grow on other platforms as well.

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Now, another thing that you can do, so we talked about consulting.

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We talked about the links to your social media if you want to put those, and then we can talk about

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email capture.

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So I showed you how to do that.

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When we talk about adding your website as a card specifically.

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But just to give me an example, I obviously capture emails right here for the entrepreneurship accelerator

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program.

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That's the exact link that we were about to add in the card.

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Right.

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So that's always in my description, capturing emails for me as well.

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And that's another thing that you can do when your description.

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Now, keep in mind, before we talk about emojis and how to add those, you don't want to go overboard

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with this.

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I made this mistake.

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A lot of people make this mistake.

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They add like thirty affiliate links in the bottom of the description.

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They add like they're consulting.

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They add email capture with like a free course.

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They add like links to their social media and then links to all their products, even if they're not

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relevant.

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You want to keep the linking to a minimum.

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So I would say keep it, you know, probably below ten below five would be ideal.

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The reason being, if you add too many links, it can get overwhelming.

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And then basically you're not you're not giving any attention to any link.

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You're getting all this attention to so many links.

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And you don't want to confuse the person that goes into your description.

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You want it to be very, very easy for them to recognize what's what where's where each thing is and

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what they're going to get by clicking those specific links and what's through them.

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Right.

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So the reason that you don't want to do that, like too too much and you want to pick and choose your

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battles with what you're actually linking in that specific video is because you want to make sure that

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you don't overwhelm them.

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So they won't just be like, oh, well, that's too many links.

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I don't even know what's going on there.

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Right.

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So I would recommend staying between zero and ten.

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Ideally, zero and five would be better.

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But if you have more links, it's not the end of the world.

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Just don't abuse it and don't add like thirty now with emojis.

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I like to.

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Use emojis and a lot of people use emojis to kind of focus on certain links and how to actually, you

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know, if you look at this on mobile, you it's clear that this is like a graduation cap symbolizing

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a course.

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Right.

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This is a telephone symbolizing consulting.

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This is a let's connect symbolizing like that's like my social right.

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So there's a lot of different ways where you can use emojis to kind of draw attention to certain links

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in certain spots in your description.

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And basically the way that you can do that is you upload your video and then you basically go on to

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YouTube on the app, edit your video, and then once you scroll down, you can either use the creative

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studio app or you can actually specifically do that in the YouTube app as well.

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And then just add it from your phone.

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It's that easy.

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So or you can simply add it to your phone in an email to yourself and add it before you actually upload

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your video.

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But I always you know, I would I'll do specifically is I'll do it once and I'll get it in my description.

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And then what I'll do is I'll come back and just copy it from my other description to add it in.

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That's how I do it and that's how I use emojis.

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But I highly recommend I don't want to beat this horse dead.

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But it's very, very important.

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Guys, obviously these other things go without saying.

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But I highly, highly, highly recommend that you take the SEO seriously.

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I know specifically because when as a content creator myself, when you're done creating a video, you

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just want to get it out there.

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You're excited, right?

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And so a lot of people don't focus on the thumbnail, which is crucially important.

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A lot of people don't focus on good tags, which is also important.

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And a lot of people don't focus on description and writing out their keywords, which, yeah, you won't

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see the net the necessary like immediate return like we talked about.

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But it will play a long term role in your growth on YouTube.

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So use it to your advantage.

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And I highly recommend that you try it out.